About PPS

Preserving & Perpetuating Hawai’i’s Proud & Living Paniolo Heritage

Mission & Goals:  Founded in 1998 as a 501(c)3 to increase public awareness of the historical, present-day and future significance of Hawai’i’s ranching industry with emphasis on the roles, traditions, and contributions of the paniolo.  PPS is dedicated to preserving the paniolo tradition as a profound part of the history of Hawai’i and the American West.  PPS is committed to perpetuating Hawaiian ranching as a proud and living heritage and contributor to the economic and cultural vitality and diversity of Hawai’i.

Organizational Goals:

  • Educate for increased public awareness of the significance of Hawai’i’s ranching history and technological innovations.
  • Collect, preserve and interpret artifacts and documentation that represent paniolo heritage.
  • Collect, preserve and interpret the living heritage of the paniolo.
  • Provide financial resources to achieve the mission and goals via membership and fundraising.

Board of Directors, Staff & Volunteers:  The all-volunteer board includes ranchers, cowboys, veterinarians, business people, historians, legal experts, authors, museum professionals, educators and artisans with a like-minded commitment to both preserving values, practices and artifacts of the paniolo for future generations and strengthening ranching as a cornerstone in Hawai’i’s economy and food system for reasons of health, self-reliance, land stewardship, cultural diversity and agricultural sustainability.  The organization works with more than five dozen community volunteers.

   IRS 501(c)3 Number:  99-0341362


President:   Bill Ferreira Jr.

Vice President:  Joan Anderson

Secretary: Janet Garcia

Treasurer:  Gary Davis


Partnerships:  PPS has lent assistance, expertise and worked in collaboration with many other organizations including Bishop Museum, Lyman House Museum, Kona Historical Society, Anna Ranch Heritage Center, numerous public, private and charter K-12 schools as well as UH-CTAHR/Mealani Experiment Station, Hawai’i Community College, Oahu Cattlemen’s Association, Waimea Community Association, Waimea Preservation Association, NHERC, Hawai’i High School Rodeo Association, Parker Ranch Round-Up Scholarship Club, Waimea Hawaiian Homesteaders, Kahilu Theatre, HOEA/PIKO Gallery, and the Honolulu Academy of Arts.  PPS has also partnered with Hawai’i Tourism Authority, PBR, OHA, the County of Hawai’i and the Richard Smart Fund.

Community Projects and Accomplishments:

Secured the induction of Hawai’i’s most famous paniolo, Ikua Purdy, into the National Cowboy Hall of Fame for having won the 1908 world championship of roping in Wyoming. Subsequently commissioned the creation of a larger-than-life bronze monument by sculptor Fred Fellows as a gift to the people of Hawai’i to honor Purdy and perpetuate awareness of Hawai’i’s paniolo heritage.

Then, in 2008, sponsored The Great Waiomina Centennial Celebration in partnership with dozens of schools, ranches, non-profits, cultural practitioners and museums as well as the Richard Smart Fund, OHA, HTA and County of Hawai’i. This celebration included dozens of educational and showcase events throughout the state and in Wyoming and drew significant national and international attention to and awareness of Hawai’i’s unique paniolo history. The Centennial Celebration also spawned a sister city relationship between Cheyenne, Wyoming and Hawai’i County, and resulted in the creation of an exceptional paniolo exhibit at the Cheyenne Frontier Days Old West Museum. More than a dozen paniolo, including artisans, a saddle maker, musicians, and another dozen dancers, teachers, and crafters presented at the 2008 Cheyenne Frontier Days Celebration and Rodeo, establishing Hawai’i’s paniolo heritage as a substantial historical force and presence in the mainland cowboy community.

Assisted with the production of, and then sponsored Hawai’i premiere screenings of several major documentaries on paniolo heritage, including filmmaker Edgy Lee’s “Paniolo O Hawai’i” film, which was ultimately acquired by National Geographic, translated into 20+ languages and shown all over the world. PPS also has since provided historical expertise to dozens of filmmakers, authors, journalists, recording artists, music producers, museums, and researchers both in Hawai’i and around the globe – all to help share complete, accurate information and ensure that the story and significance of the paniolo and Hawaiian ranching are perpetuated.

Co-founded the Waimea Education Hui with representatives from Waimea Middle Public Conversion Charter School, Kanu o ka ‘Aina Public Charter School, Hawai’i Preparatory Academy and Parker School to develop curriculum on ranching and paniolo culture to preserve and perpetuate ranching, and inspire and support academic achievement while also introducing the next generation of leaders to thoughtful land stewardship and pa’ahana (hard, industrious work).  PPS, Waimea Education Hui and its member schools have partnered with numerous organizations including Anna Ranch, Parker Ranch and Kahilu Theatre to host learning and sharing events including “A Paniolo Family Day at Anna Ranch,” “A Celebration of the History and Protocols of Pa’u,” “A Celebration of Waimea’s Enduring Traditions” (honoring Hawaiian Homestead ranchers as well as Waimea farmers and lei makers), and the first “Paniolo Artisans Showcase” spotlighting more than 20 exceptional saddle makers.

Secured induction of John Palmer Parker into the prestigious National Cowboy & Western Heritage Museum’s ‘Hall of Great Westerners” in Oklahoma City.  

Co-sponsored a three-day immersion in paniolo heritage and traditions for several nationally recognized members of Professional Bull Riders (PBR), which culminated in a free clinic at Parker Ranch for members and friends of the Parker Ranch Round-Up Scholarship Club who were interested in learning advanced bull riding skills. The event earned the Round-Up Scholarship Club a generous donation and the entire visit by PBR members was filmed and will be televised nationally during PBR competitions to both tell our paniolo story and market Hawai’i and the Hawaiian ranching experience to millions of PBR spectators and viewers. Ultimately, PPS hopes to secure an interest in co-hosting a major PBR event at Aloha Stadium in partnership with Hawai’i Tourism Authority.

Began to collect, interpret, catalog and safely store important paniolo and ranching archival materials including photos, documents, maps and artifacts. Years of interpretive work lies ahead but the rapid growth of the PPS collection compelled PPS to seek a permanent home for storing, showcasing and sharing this body of knowledge. This led to negotiating a license to occupy and rehabilitate the 100+-year-old historic Pukalani Stables from Parker Ranch on April 1, 2011, and to develop the Paniolo Heritage Center.

  • Paniolo-Preservation

    Our Mission

    To preserve and promote the heritage of the Hawaiian cowboy through the Paniolo Cultural Center at Pukalani Stables. The Paniolo Preservation Society celebrates the Hawaiian ranching industry and the accomplishments of the generations of paniolo that made that industry possible. Our focus is statewide and represents all cowboys from all of the Hawaiian islands. PPS is committed to increasing public awareness of the historical, present-day and future significance of Hawaii's ranching industry and the honored traditions of its paniolo.

  • Saddle Up

    Join the Paniolo Preservation Society and help preserve the cowboy heritage of Hawai'i. Your membership and donations keep this proud legacy alive. Mahalo nui loa for your support!

    join us

    Sign up for news on all the action and special events happening at the Paniolo Heritage Center.